Shelving Heated, Belarus

4RM participated in equipping the retail locations of Eurotorg LLC, implementing a functional solution for the fresh-baked goods section.

Solutions

Heated Shelving

Euroopt retail locations are equipped with specialized shelving featuring heated shelves manufactured by 4RM Systems, designed to maintain an optimal heating temperature. The equipment ensures a stable temperature of approximately 40 °C, preventing baked goods from drying out and keeping them warm. Thanks to the even distribution of heat, the products retain their crispy crust, appetizing appearance, and the qualities of freshly baked goods throughout the day.

The project utilizes three key equipment configurations, each tailored to specific needs:

• Type 1 heated shelving unit with open access. It allows for flexible product display and easy access thanks to a glass panel with oval cutouts. The basic configuration is installed at 16 Gazeta Pravdy Ave.
• Type 2 heated shelving unit. It retains the open display design and the glass panel with oval cutouts but adds mobility and storage features. The unit is equipped with wheels for easy movement throughout the store. The lower section consists of a spacious cabinet with internal compartments, providing convenient storage for packaging or related merchandise. The mobile unit is installed at 11 Burdeynogo Street.
• Type 3 heated shelving. It features enclosed access to products via gas-lift doors, which protect the merchandise from external influences. This equipment is located at 36 Nalibokskaya Street.

Pizza Displays

To maximize the efficiency of retail space, the 4RM team proposed multi-tiered pizza displays. The vertical arrangement made it possible to:

• fit twice as many products into the same space;
• improve visual accessibility for shoppers;
• free up tabletop space for packaging and additional products.

Result

4RM’s solutions made it possible to create an ergonomic and attractive baked goods section in the “Euroopt” chain of stores. Thanks to the shelving with heated shelves, products stay fresh and maintain their appealing appearance longer, which increases sales by 30–40% compared to cold display. The use of convenient pizza stands optimizes the usable floor space in the sales area and enhances the level of service for customers.