Rahat, Crescent Mall, Azerbaijan

In late May 2024, residents of Azerbaijan's capital Baku were delighted by the opening of the new Crescent Mall. It is a bright avant-garde project combining the country's traditions and advanced technologies. An AI consultant works on the information boards, and more than 100 retail facilities of world brands are located on the shopping areas. One of them is Rahat Gourmet, a premium supermarket offering customers a wide range of food products and delicacies of the highest quality. The shop has a separate restaurant and Fish food area.

The Rahat chain is owned by ANC Group, with which Belarusian retail equipment manufacturer 4RM Systems has been cooperating since 2017. Currently, Rahat has more than 100 supermarkets in different districts of Baku and regions of the country, more than 30 of which are equipped with checkout counters and racking systems for various food zones manufactured by 4RM.

In this shop the middle wall shelving was taken as the base for the formation of the retail space, which allows to provide sufficient aisles between the shelves and to place a larger number of SKUs on the same sales area. Taking into account the wide range of products and the overall density of the building, the 4RM team proposed shelving with a wire middle wall for a number of product zones. These allow light to pass through, provide additional visibility and visually "lighten" the overall interior of the retail space.

A wide range of accessories, both wire and all-metal, such as hooks, additional shelves, barriers, dividers, etc., allows customising the shelving for different product zones and making each of them unique.

The most attractive detail of the project is the realisation of the alcoholic beverages zone. For wine, a "home cellar" concept was developed. 4RM engineers developed shelving with vertical and horizontal storage of wine bottles, recreating the very atmosphere of a wine cellar. And ANC GROUP designers supplemented the racking systems with natural materials and used a special type of illumination. These solutions emphasise the prestige and quality of the products on display.

Work on the checkout area was also extremely important. This location should form the final impression of the shop for customers, allow them to pay for goods quickly and increase impulse sales. The Nova range of checkout counters created by 4RM Systems covered the supermarket's needs for full-size modular checkout counters. A large number of express checkouts have also been installed to act as additional checkout areas and "fast" zones to speed up the flow of customers with small purchases and optimise the use of shop space.

Nova checkout counters are a new vision of design, combining traditions and trends in retail. The narrow shockproof profile with stainless steel promotional shelving sets a modern style for the entire checkout area with its strict geometric contours. And synchronised LED lighting on the mast lamp, transporter and scanner guard helps shoppers to navigate the sales area and easily find working checkouts.

The checkouts are also equipped with additional accessories such as shelves and holders for cashier's equipment, tape dividers and vandal resistant steel wicket doors.

Modular design and flexibility of configuration allows the checkouts to be equipped with a variety of accessories such as shelves and holders for cashier's equipment, tape dividers and steel vandal resistant wicket doors.

Modular design and configuration flexibility allows checkout counters to be perfectly combined with checkout area shelving, impulse items on which encourage visitors to make an additional purchase.

The equipment, designed by 4RM Systems, fits perfectly into both the atmosphere of the Rahat supermarket chain and the futuristic design of the Crescent Mall.