Mestnoe izvestnoe, Belarus

4RM Systems is proud to be involved in the launch of a new chain of convenience stores, Mestnoe izvestnoe, the retailer's own Green brand. We provided a complete solution for equipping the chain's five shops that have opened so far with retail shelving. The customer plans to expand to 30 outlets by the end of the year.

4RM was faced with the task of ensuring efficient use of retail space in compact convenience stores, while maintaining customer convenience and compliance with the customer's brandbook.

We proposed the use of our innovative island, wall shelving and end shelving with a middle panel. This solution allowed us to:

• Save up to 100mm of retail space without reducing the usable shelf space.
• Provide convenient access to goods from both sides of the shelving.
• Create a flexible layout, easily adaptable to the specific shop of the chain.

The scheme of shelving colouring in rich dark green colour, corresponding to the brandbook "Mestnoe Izvestnoe", was approved by the customer and used for the first time.

The high-tech 4RM colouring line uses powder technology to form a durable and reliable polymer coating that is resistant to corrosion and detergents. And the six-stage preparation of the surfaces to be painted allows for perfect adhesion of the paint to the metal.

The shelving shelves were also equipped with all necessary accessories such as barriers, dividers, price holders, etc.

Thanks to our solutions, the Local Famous chain was able to organise its retail space efficiently, placing a wide range of products, including fresh food, ready-made meals and related products, in the limited space of the convenience stores.

The customer highly appreciated the quality and functionality of our equipment, as well as our ability to customise solutions to meet specific brand requirements. We continue our co-operation with the Local Famous chain and are ready to support their further expansion.