Fresco Market, Georgia

A new 24/7 Fresco market was opened in Tbilisi.

4RM Systems, a Belarusian manufacturer of retail equipment, supplied shelving and checkout counters for the Fresco market in Tbilisi.

Fresco is a retail chain widely represented in Georgia. The premises for the store are built from scratch, which allows us to design the layout of the retail space in advance to take into account all the nuances and innovations for the opening of the retail space. 

As a manufacturer of equipment for retail, we had the task to produce the equipment and install it according to the customer's project. 

4RM installed shelving for different food zones in Fresco Market. The shelving is equipped with canopies with lighting, which improves the demonstration of the goods presented on them. 

For optimal placement of equipment we used new solutions for promotional shelving. Such shelving allows to place additional goods. . 

In the checkout area shelving with Plexiglas sides with LED-lighting is installed. This unique solution is used for additional navigation, which allows customers to orient themselves in the availability of currently working checkouts.

 LED-lighting is synchronized with the checkout, green light indicates an active checkout, respectively red light - not active checkout. 

This concept for the checkout area shelving attracts the customer's attention and additionally stimulates the purchase of impulse goods located in the checkout area.

 

Mega checkout counters were installed for Fresco Market. This line of checkout counters is very well established in the market as equipment that provides comfortable and fast service of a large number of purchases in a short period of time. It provides reliable and efficient arrangement of the checkout area of any format store. It is additionally equipped with accessories for any format of the store.

 

During the installation of commercial equipment, the customer proposed an interesting solution to change the configuration of alcohol shelving, suggesting to install shelves with a basin for wine in the promotional shelving. The advantage of shelving from 4RM Systems is the modularity of designs, which allows to rationally use the space of the store, easily change the location of shelves, effectively place and display the goods, as well as adapt the shelving to different groups of goods.

We had a task to produce and deliver the equipment to the object in the shortest possible time.  The 4RM team coped with this task, managed to install the equipment before the planned date and hold the official opening on time.

We are grateful to our partners for long-term cooperation and are ready to support their further expansion.