Magnum, Kazakhstan

Magnum Cash & Carry is one of the largest retailers in Kazakhstan, with more than 200 stores in 14 cities. Therefore, it was almost inevitable that a supermarket under the Magnum brand would appear in the largest shopping and entertainment center in all of Central Asia, Aport Mall East in Almaty.

The 4RM company took part in equipping this facility with a retail area of 4395 m2, where 18 thousand products are presented. This is a bright project with a fresh concept that is not similar to other Magnum Cash & Carry. presented in an updated concept - it is not similar to other retail facilities in the network. This is manifested both in the design of the retail space and in the features of the equipment. 

The 4RM team has developed comprehensive solutions for food zones that combine environmentally friendly materials and design ideas to clearly highlight the advantages of different types of products.  Bright, rich design and new retail equipment attract the attention of visitors to the retail departments. Particular attention was paid to the expanded fresh zone, which brilliantly presents an exhibition of fruits and vegetables, as well as the expanded baking zone, which supplies products to other Magnum stores in Almaty.

For this project we provided a full range of equipment - retail shelving, checkout counters, self-checkouts, refrigeration equipment, lighting, etc. 

p dir="ltr">The basis of the trade display is wall and island shelving, including one with a front leg, which allows you to strengthen the shelving and give it additional stability. Wire solutions provide the highest possible visibility of products, while the expressive lines of the structure add aesthetic appeal to the retail space. Island shelving in a supermarket consists of sections and is arranged in lines that form product areas. For maximum visibility of promotional goods, the rows are completed with end racks with wire elements. Much attention is paid to additional accessories for flexible merchandising: barriers, dividers, hooks, price tag holders, etc.

V kassovoy zone ispol'zuyutsya nadezhnyye i dolgovechnyye modul'nyye kassovyye boksy Mega s shirokim nakopitelem. Ikh mozhno legko adaptirovat' pod lyuboye torgovoye prostranstvo, chtoby sozdat' udobnuyu i funktsional'nuyu kassovuyu zonu. 

In the cash register area, reliable and durable Mega modular checkout counters with wide storage are used. They can be easily adapted to any retail space to create a convenient and functional checkout area.