STEMMA Customer comprehensive system for analyzing foot traffic and customer behavior

Comprehensive system for analyzing foot traffic and customer behavior

An advanced retail analytics module that combines computer vision and artificial intelligence technologies to provide in-depth insights into audience demographics, movement patterns, and service quality. The system anonymously tracks incoming and outgoing traffic, demographic parameters (age, gender), and visitors’ emotional reactions, while also generating interactive heat maps of movement patterns throughout the store. A dedicated AI module monitors queue lengths and wait times at checkout counters, offering automated solutions to balance workload. The solution allows you to analyze data by selected time periods, identify “dead” zones, optimize staff schedules, and link behavioral metrics to financial revenue, creating a comprehensive picture of the store’s performance.

CUSTOMER ANALYSIS | TRAFFIC

The module provides aggregated data on store visitors. The information is used in an anonymized form and allows for a precise understanding of the audience structure and traffic dynamics. The system tracks age groups, gender, emotional reactions, as well as incoming and outgoing traffic. The system allows you to analyze data for a selected period and form a comprehensive picture of visitor behavior.

Business Value

The software provides:

• Accurate traffic counting
• Identification of peak hours
• Staff shift balancing
• Understanding of audience structure
• Distribution by age group
• Marketing effectiveness assessment
• Traffic and revenue comparison
• Improved accuracy of management decisions

Result: informed planning of staffing, product assortment, and marketing activities

SHOPPER ANALYSIS | HEAT MAP

A computer vision and behavioral analytics module designed to track customer movements throughout the sales floor and generate interactive heat maps. The system provides an objective picture of customer behavior on the sales floor. It allows you to identify underutilized space, adjust the placement of promotions, and enhance conversion zones

Business Value

The software provides:

• Optimization of category placement
• Identification of “dead” zones
• Increased promotional effectiveness
• Enhancement of high-traffic zones
• Redistribution of foot traffic
• Justification for layout changes
• Increased conversion rates by zone
• Sales growth without expanding floor space

Result: increased sales without expanding floor space or additional investment.

SHOPPER ANALYSIS | QUEUE MONITORING

An AI module for monitoring crowding at checkout counters and service points.

Estimates queue length, determines wait times, and suggests automatically opening additional checkouts to reduce congestion and improve service levels. Enables timely resource reallocation and prevents a decline in service quality.

Business Value

The software provides:

• Reduced wait times
• Prevention of abandoned purchases
• Checkout load balancing
• Compliance monitoring
• Peak period planning
• Increased customer satisfaction
• Fewer complaints
• Optimized staff allocation

Result: reduced abandoned purchases and increased customer loyalty.