STEMMA Metrics for sales analysis

A single analytical center that combines data from all STEMMA modules and external sources in a user-friendly interface for executives, analysts and operations managers. The panel displays real-time KPIs, analysis of product sales and customer activity dynamics by category, statistics on losses, queues, checkout, ford events and other metrics, visualization of trends and results of store or chain performance. The module integrates with POS, ERP, CRM, BI systems and external analytics platforms, supports data export and automatic report generation.

Problems solved by the retail sales analytics system

Challenges:

• Scattered data from different systems requiring manual processing.
• Lack of a unified picture of what is happening in a store or chain.
• Delay in receiving analytics, which hinders prompt decision-making.
• Difficulties in assessing the effectiveness of measures and changes.
• Inability to quickly prepare a report for management or investors.

Business Value

A system for retail sales analytics provides:

• A single point of truth - all metrics in one place.
• Operational management - real-time response to changes.
• Deep analytics - drill down by time, category and zone.
• Time savings - automated reporting and visualizations.
• Strategic decision support - data for planning and forecasting.
• Transparency of processes - control of store and staff performance based on objective indicators.