STEMMA Heatmap

Computer vision and behavioral analytics module designed to track customer movements through the sales floor and generate interactive heatmaps. The system captures customer movement trajectories, identifies high activity zones and “dead zones”, analyzes the time spent in different segments of the hall. The module helps retailers optimize store layout, strategically arrange goods and stimulate impulse purchases. The solution is suitable for grocery stores, fashion, DIY, electronics and shopping centers.

Problems that STEMMA Heatmap solves

Challenges:

• Inefficient lay-out - key products may be located in low traffic areas.
• Loss of sales potential in “dead zones”.
• Lack of objective data on customer movements.
• Errors in sales floor layout that reduce customer engagement.
• Inability to measure the impact of promotions and rearrangements on customer flow.

Business Value

The software provides:

• Increased conversion - moving merchandise to high footfall areas.
• Optimization of layout - increasing the efficiency of retail space utilization.
• Increase in average check - proper placement of impulse items.
• Evidence-based analytics - accurate data for informed management decisions.
• Improved customer experience - easy navigation and comfortable movement around the hall