What is a product display planogram

A store planogram is a detailed scheme that shows how goods should be placed on shelves, shelving or display cases. Its main purpose is to make the retail space convenient for customers and increase sales. Without a clear plan, goods can stand chaotically, which confuses customers and complicates the work of staff. Therefore, planogram management is an important part of work in retail.

Answering the question, what is a planogram in the store, it should be said that it is not just a picture, but a working tool that is used by different specialists:

merchandisers plan the location of products;
sales managers make sure that popular items are in plain sight;
suppliers check that their products occupy the right place on the shelf.

There are planogram programs that save time, reduce errors and make the process transparent. Employees get clear instructions and managers get accurate data for decision-making. Such a service is especially useful if you need to quickly change the lay-out (for example, before a promotion or seasonal assortment renewal).

How do planograms work in stores?

Planograms are based on data and logic. Software helps to collect information, process it and turn it into a convenient scheme. But to do this, you need to understand the principle of how planograms work in stores:

Collecting assortment data.
Analyzing space. Knowing the width, height and depth of the shelves will be needed to not leave voids and not to overload the space.
Zoning.Popular products are put at eye level - this is about 120-160 cm from the floor. Less sought-after items can be placed above or below.
Visual logic. You need to use the colors of the packaging to create a pleasant visual effect. The program will suggest different ways of arrangement.
Space optimization. The software calculates how many items will fit and suggests the best options.
Equipment accounting. If the store has refrigerators or special racks, it is necessary to add them to the layout scheme, specifying the dimensions.
Creating instructions. After completing the scheme, the program generates a guide for employees. It shows where and how to put the goods.

Integration with STEMMA software

Our STEMMA planogram management software allows integration with other third-party applications. By receiving reference planograms, the software compares them with the actual store layout (reallogram) in real time. If discrepancies are detected (for example, products are located in the wrong place or are missing in the required volume), the system sends a notification to the sales representative. Such control helps to quickly correct errors and maintain order, which is especially important for large chains, where hundreds of shelving and thousands of products require constant attention.

STEMMA also generates reports containing data on the saleability of goods, time when shelf space was empty, and other key indicators. These reports can be transferred to third-party programs for analysis, use in the creation process, or adjustments to planograms in other software solutions. This makes the process of managing merchandise displays more transparent and efficient, helping to significantly improve sales results.

Benefits of using our solution:

1. Reduction of merchandisers' staff. The solution allows you to automate many tasks that were previously performed manually by merchandisers: checking the availability of goods on the shelves, evaluating the display and timely replenishment. This reduces the need for a large number of employees and improves overall efficiency.
2. Increased speed of shelf replenishment. By integrating with the replenishment monitoring and automation system, the program allows you to track inventory in real time and respond quickly to stock shortages. This speeds up the replenishment process, minimizing downtime and improving the customer experience.
3. Collecting analytics on display status and reporting violations at the moment a violation is created. The solution collects detailed analytics on the state of display, identifying any deviations from standards. This prevents lost sales and provides better control over the quality of the display.

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